Insights

Business Transformation: Why You Need a Brand Strategy


Every company has a business strategy, but not everyone has a brand strategy. Yet a focus on brand helps to position your business in the eyes of your customer or prospects.

In this week’s podcast Christine Moody, tells Phil Dobbie that the strategy involves determining your brand personality and what it promises to your customer. The outcome could be as simple as a word or phrase that differentiates your business from all others and provides an opportunity to secure future business.

Once you have arrived at your brand promise you need to ensure that the approach is articulated throughout the organisation and reflected in everything you do.

It sounds relatively straightforward, but arriving at your unique brand story can take a lot of soul searching. Often it involves rebuilding the essence of what your company is all about.

 

Related Blogs

Talk directly
with our specialists

Call Michael Fingland Email View Michael Fingland on LinkedIn

Michael Fingland

My philosophy is that there is always a way to solve a crisis, as long as you’re engaged early enough.

Call Andrew Birch Email View Andrew Birch on LinkedIn

Andrew Birch

I believe that clear strategies and organisational alignment are fundamental for long-term business viability.